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Real differentiation

SEO + GEO

SEO

Getting Google to rank you in traditional search results.

GEO

Getting ChatGPT, Perplexity or Google AI Overviews to cite you as a source when someone asks. Most local businesses still aren't working on this.

01

Technical SEO

The foundation — without it, nothing else matters

  • Core Web Vitals: speed, visual stability (CLS), interactivity
  • Properly configured sitemap.xml and robots.txt
  • HTTPS, clean URLs, no duplicate content
  • Mobile-first out of the box (Astro + Vercel)
02

On-page SEO

Metadata and structure

  • Unique titles and meta descriptions per page
  • Correct heading hierarchy (a single H1)
  • Structured data Schema.org / JSON-LD
  • Descriptive alt text on every image
03

Content and E-E-A-T

Experience, authority, trust

  • Real case studies with concrete data
  • Regular content updates
  • Clear authorship: who you are and what credentials you have
04

External authority

Off-page

  • Quality backlinks and local directories
  • Optimized Google Business Profile
  • Brand mentions, even without a link
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Max · Marina Code Assistant
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